Far too many marketers tend to ignore the advantage the support of a Facebook community. Beyond just getting the word out about any specials, sales, or other important information, the community can also help to spread the word about your products and services, as well as provide valuable feedback about them. However, this means that you need to engage some time and effort in Facebook community management in order to maximize the returns of having a Facebook community. This means that you need to worry about what your customers worry about and address those issues as well as have some fun here and there, and of course get out the news about your business.
While most of your time online should be spent in establishing that you are an expert as well as using your Facebook page to advertise your business, you also need to make sure that people do not forget that you are a person. This means not only addressing any issues of the community as a whole, but also having some fun with them as well. If you run a garden shop, this can mean posting links to gardening shows and blogs, posting tips on gardening, and letting people know when it is time to sow and harvest. It also means posting garden humor, pictures of gorgeous gardens, and posting links of deaths and major events in the lives famous gardeners.
In essence, you need bear in mind that Facebook community management requires a little bit of work, but it can be well worth the work. It takes a little while to establish a good rhythm, and there will always be mistakes, but once established that rhythm can help you sell your product or service. As such, feel free to make some mistakes on the way; you never really know what will work until you try it, and a fear of making mistakes may stop you from finding that one really fun thing that puts you over the top. Trust your community and give them a reason to trust you, and your business should do really well.