Most small business owners know that a good online presence is key to their success. After all, the vast majority of people today are shopping online, and these potential customers expect to be able to find the products and services they need with a simple Google search. Of course, even if you have already had a great website designed for your company and you’re actively engaged in various social media platforms, you still need an affordable and effective way to draw targeted traffic to your site. Fortunately, the Google AdWords program offers an excellent solution. With a well-designed AdWords campaign you can market your products or services, drive traffic to your site and increase sales for greater profitability.
One of the most common ways that businesses use to reach potential customers is with the implementation of SEO (Search Engine Optimization) strategies that will help them rank better with the major search engines. While the right SEO, such as quality content, well-chosen keywords and a user-friendly website are all essential in creating a professional online image, it can be hard for a small business to earn top ranking in the search engines, especially when they are competing against big companies that have expert SEO teams and advertising budgets in the millions of dollars. However, with a Google AdWords campaign, it is possible for even a small company to gain a foothold in capturing the tremendous number of potential customers searching for the products and services they have to offer.
With Google AdWords, you can use specific keywords to help target the customers who are looking for your products or services. It is important to choose the right keywords, so careful research should be conducted to ensure you choose the keywords or keyword phrases that your potential customers are searching. When you choose well optimized keywords for your AdWords campaign, you’ll be able to reach more customers. Another benefit with an AdWords campaign is that you can retarget your customers. If a potential customer visits your site, a cookie placed in your site’s code can allow you to have your ad follow that visitor, retargeting them with your ad when they use a Google search or Google Display Network.