Each year, the world’s population gains access to faster and more efficient gadgets that can be used to carry out multiple tasks. While this is helps consumers to carry out daily tasks with ease, it also provides an avenue for companies to advertise different products and services. This is a great example of digital marketing. […]
A Glimpse into the World of Digital Marketing
by Hugo on 14.03.2017 in digital marketing, online marketing
Tips for Successful Digital Marketing
by Hugo on 29.12.2016 in digital marketing
Digital marketing has become one of the most effective ways for sellers to reach out to clients. The platform offers various advantages but also needs careful planning and execution so as to achieve success. Advantages of digital marketing This form of marketing is considered among the most affordable. Just about anyone today can access a […]
Information and advantages of using Google AdWords
by Hugo on 05.12.2016 in digital marketing
Google AdWords, for those who are not familiar with the name, is an advertising service provided by Google for businesses that want to display ads on Google and its advertising network. The Google AdWords program helps businesses set a budget for advertising and only pay when online users click the ads. The ad service focuses […]

A guide to google ad words
by Hugo on 07.11.2016 in digital marketing
Reach new customers and grow your business with AdWords, Google’s online advertising program. These guides are designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue. Whether the business is small, growing or really big, the AdWords Help Center can offer the required information […]
The Importance of Web Analytics
by Hugo on 26.08.2016 in digital marketing
An important part of getting the most from your website, is knowing how to best utilize web analytics in order to determine what strategies are working as well as those that are not delivering the desired results. After all, understanding the dynamics of who is visiting your website as well as what has brought them […]

The Usefulness of Web Analytics
by Hugo on 27.07.2016 in digital marketing
You need your website to achieve particular goals. This can be making sales or increasing sign ups, among other goals. You need traffic on your website. Web analytics will tell you whether people are visiting your website. It will provide you with valuable information for decision-making. The success of your website depends on how well […]

Is There a Good WordPress Construction Theme?
by Hugo on 08.04.2016 in digital marketing
People who remember the World Wide Web in its early days may recall numerous sites who had graphics that said ‘Under Construction.” No one who owns a professional website no longer use this particular way of doing things. Many people who have hobbyist blogs no longer use it either. Blogging platforms and content management systems […]
Boost Your Sales Cycle with Inbound Marketing
by Hugo on 31.01.2016 in digital marketing
Inbound marketing is constantly revolutionizing the empowerment of marketing executives in the making of prudent and productive decisions for their sales efforts, bringing to life inbound sales, actualized projections measured though inbound marketing strategies. The process is often intricate, but quite rewarding in regard to the following consecutive concepts: 1. Understanding Buyers This is the […]
Basics of Search Engine Optimization
by Hugo on 20.12.2015 in Uncategorized
A lot of marketers are going online to tap customers all over the world. However, only a few of these businesses are able to gain desired number of prospects online. Majority of marketers do not make desirable progress on the net. The key reason why many marketers fail is they do not employ effective search […]
Reasons Why You should not Use Google Adwords
by Hugo on 14.08.2015 in Uncategorized
Google adwords are services for advertising that are offered by Google to companies who want to present adverts on Google advertising networks. The Google adwords program offers an option for the business to determine a budget it will use on advertising; they will pay if a person clicks on the advert. However, Google adwords has […]